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Becoming more and more popular it seems
When I first moved to Tokyo this place wasn't too popular. Even on friday or saturday nights it would be quite .... not so packed. Somewhen between last winter and spring more and more people seemed to start liking Dragon. Especially saturday nights (11pm~) seem to be happening. Maybe it's because they started hiring foreign bartenders "boys", who occasionally walk around in nothing but underwear. It certainly also helped introducing a happy hours between 1 and 2am, when for one drink paid you get the same one for free - 2for1. Another aspect is that especially in winter/when it's chilly outside, it's good to have a big(-ish) bar to go to, that's indoors. As opposed to Advocates, which is quite popular in spring/summer, but being mostly outdoors has a hard time finding customers when it's cold or when it rains. Dragon attracts lots of foreigners and Japanese who like them. On the TV screens they usually show movies, but occasionally the owner would put on some "Dieux du Stade" or porn DVD ;)